Övik Lite Flannel Shirt | Women's

All you need is a tape measure!

Ask a friend to take your measurements while standing in a straight and relaxed position without shoes. Remember that the tape measure should not be pulled too tight around the body but not be too loose either.

Avoid bulky clothes

For the most accurate result, you should be measured wearing only your undergarments or close-fitting clothing, for example, a base layer. It’s not a good idea to measure yourself wearing jeans, sweaters or other bulky clothing.

1. Head - Measure the head around the biggest part and above your eyebrows.
2. Arm Length - Bend the elbow slightly, then measure from the center back of the neck, over the shoulder to the elbow, and down to the wrist.
3. Bust - Measure straight under your arms around your body at the fullest part of your bust.
4. Waist - Measure around your waist at the narrowest part.
5. Seat - Standing with your feet hip-width apart, measure around your hips at the widest part.
6. Inner Leg Length - Standing in a straight position, measure from your crotch down the inside leg to the floor.

• Organic Cotton -Made from 100% organic cotton

When it comes to iconic Swedish exports, Fjällräven is right up there with IKEA and Volvo.* ‘The Arctic Fox’ has been in the outdoor gear game since the 60s, but the story really dates back to 1950, when founder Åke Nordin – then 14 years old – took his mum’s treadle sewing machine down to the cellar and cobbled together his first rucksack.

Some of Fjällräven’s products are instantly recognisable, including the Kånken backpack – originally designed for Swedish schoolkids in the 1970s – and their famous Greenland jacket, first released in 1968. But they also have a knack for combining vintage looks with modern materials and refinements. Products in their Vardag line, for example, were inspired by a deep dive into the brand’s old catalogues – and feature the brand’s 70s logo instead of the modern one.

Quintessentially Scandi, Fjällräven kit is built tough and dependable for people who live, work and play in the outdoors, day-in, day-out. You’re as likely to see their popular Keb trousers on gamekeepers and foresters as you are on hikers and bushcrafters.

But this is a brand that does more than just gear. Åke Nordin was all about the shared experience of the outdoors, and since 2005, thousands of people every year have taken part in their Fjällräven Classic treks – which now operate in seven different countries from Sweden to Korea, including the UK.

*Our senior buyer says we need to mention Saab here too.