{"title":"Purple Mountain Observatory","description":"\u003cdiv class=\"collection-description-text\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"collection-description-read-more\"\u003e\u003ca href=\"#\" class=\"readmore\"\u003eREAD MORE\u003c\/a\u003e\u003c\/div\u003e","products":[{"product_id":"globe-ss-tee-white-mens","title":"Globe SS Tee","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eBorn from the streets, built for everywhere.\u003c\/h2\u003e\n\u003cp\u003eThe Globe SS Tee is Purple Mountain Observatory's everyday essential — a heavyweight cotton tee designed to move between environments without missing a beat. Cut with a boxy fit for relaxed, contemporary styling, it carries PMO's signature Core Logo graphic across the chest and back, grounding it firmly in the brand's universe. The woven label at the side seam is the quiet tell of something considered.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003eHeavyweight 240gsm long-staple cotton\u003c\/li\u003e\n\u003cli\u003eBoxy fit\u003c\/li\u003e\n\u003cli\u003eCore Logo graphic prints front and back\u003c\/li\u003e\n\u003cli\u003eWoven PMO logo label at the side seam\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003e100% Cotton, 240 GSM\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eCentre Back Length\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e65.5\u003c\/td\u003e\n    \u003ctd\u003e67\u003c\/td\u003e\n    \u003ctd\u003e68.5\u003c\/td\u003e\n    \u003ctd\u003e70\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eChest Width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e54.5\u003c\/td\u003e\n    \u003ctd\u003e57\u003c\/td\u003e\n    \u003ctd\u003e59.5\u003c\/td\u003e\n    \u003ctd\u003e62\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem Width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e54\u003c\/td\u003e\n    \u003ctd\u003e56.5\u003c\/td\u003e\n    \u003ctd\u003e59\u003c\/td\u003e\n    \u003ctd\u003e61.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"S \/ White","offer_id":51230527193255,"sku":"PMO201-White-S","price":49.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ White","offer_id":51230529487015,"sku":"PMO201-White-M","price":49.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ White","offer_id":51230529519783,"sku":"PMO201-White-L","price":49.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ White","offer_id":51230529552551,"sku":"PMO201-White-XL","price":49.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-globe-ss-tee-men-s-tees-1255659298.jpg?v=1789561536"},{"product_id":"globe-ss-tee-sage-mens","title":"Globe SS Tee","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eBorn from the streets, built for everywhere.\u003c\/h2\u003e\n\u003cp\u003eThe Globe SS Tee is Purple Mountain Observatory's everyday essential — a heavyweight cotton tee designed to move between environments without missing a beat. Cut with a boxy fit for relaxed, contemporary styling, it carries PMO's signature Core Logo graphic across the chest and back, grounding it firmly in the brand's universe. The woven label at the side seam is the quiet tell of something considered.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003eHeavyweight 240gsm long-staple cotton\u003c\/li\u003e\n\u003cli\u003eBoxy fit\u003c\/li\u003e\n\u003cli\u003eCore Logo graphic prints front and back\u003c\/li\u003e\n\u003cli\u003eWoven PMO logo label at the side seam\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003e100% Cotton, 240 GSM\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eCentre Back Length\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e65.5\u003c\/td\u003e\n    \u003ctd\u003e67\u003c\/td\u003e\n    \u003ctd\u003e68.5\u003c\/td\u003e\n    \u003ctd\u003e70\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eChest Width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e54.5\u003c\/td\u003e\n    \u003ctd\u003e57\u003c\/td\u003e\n    \u003ctd\u003e59.5\u003c\/td\u003e\n    \u003ctd\u003e62\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem Width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e54\u003c\/td\u003e\n    \u003ctd\u003e56.5\u003c\/td\u003e\n    \u003ctd\u003e59\u003c\/td\u003e\n    \u003ctd\u003e61.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"S \/ Sage","offer_id":51230527226023,"sku":"PMO201-Sage-S","price":49.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Sage","offer_id":51230529585319,"sku":"PMO201-Sage-M","price":49.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Sage","offer_id":51230529618087,"sku":"PMO201-Sage-L","price":49.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Sage","offer_id":51230529650855,"sku":"PMO201-Sage-XL","price":49.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-globe-ss-tee-men-s-tees-1255659295.jpg?v=1789561477"},{"product_id":"globe-ss-tee-storm-grey-mens","title":"Globe SS Tee","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eBorn from the streets, built for everywhere.\u003c\/h2\u003e\n\u003cp\u003eThe Globe SS Tee is Purple Mountain Observatory's everyday essential — a heavyweight cotton tee designed to move between environments without missing a beat. Cut with a boxy fit for relaxed, contemporary styling, it carries PMO's signature Core Logo graphic across the chest and back, grounding it firmly in the brand's universe. The woven label at the side seam is the quiet tell of something considered.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003eHeavyweight 240gsm long-staple cotton\u003c\/li\u003e\n\u003cli\u003eBoxy fit\u003c\/li\u003e\n\u003cli\u003eCore Logo graphic prints front and back\u003c\/li\u003e\n\u003cli\u003eWoven PMO logo label at the side seam\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003e100% Cotton, 240 GSM\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eCentre Back Length\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e65.5\u003c\/td\u003e\n    \u003ctd\u003e67\u003c\/td\u003e\n    \u003ctd\u003e68.5\u003c\/td\u003e\n    \u003ctd\u003e70\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eChest Width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e54.5\u003c\/td\u003e\n    \u003ctd\u003e57\u003c\/td\u003e\n    \u003ctd\u003e59.5\u003c\/td\u003e\n    \u003ctd\u003e62\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem Width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e54\u003c\/td\u003e\n    \u003ctd\u003e56.5\u003c\/td\u003e\n    \u003ctd\u003e59\u003c\/td\u003e\n    \u003ctd\u003e61.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"S \/ Storm Grey","offer_id":51230527258791,"sku":"PMO201-StormGrey-S","price":49.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Storm Grey","offer_id":51230529388711,"sku":"PMO201-StormGrey-M","price":49.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Storm Grey","offer_id":51230529421479,"sku":"PMO201-StormGrey-L","price":49.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Storm Grey","offer_id":51230529454247,"sku":"PMO201-StormGrey-XL","price":49.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-globe-ss-tee-men-s-tees-1255659299.jpg?v=1789561419"},{"product_id":"globe-ss-tee-black-mens","title":"Globe SS Tee","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eBorn from the streets, built for everywhere.\u003c\/h2\u003e\n\u003cp\u003eThe Globe SS Tee is Purple Mountain Observatory's everyday essential — a heavyweight cotton tee designed to move between environments without missing a beat. Cut with a boxy fit for relaxed, contemporary styling, it carries PMO's signature Core Logo graphic across the chest and back, grounding it firmly in the brand's universe. The woven label at the side seam is the quiet tell of something considered.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003eHeavyweight 240gsm long-staple cotton\u003c\/li\u003e\n\u003cli\u003eBoxy fit\u003c\/li\u003e\n\u003cli\u003eCore Logo graphic prints front and back\u003c\/li\u003e\n\u003cli\u003eWoven PMO logo label at the side seam\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003e100% Cotton, 240 GSM\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eCentre Back Length\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e65.5\u003c\/td\u003e\n    \u003ctd\u003e67\u003c\/td\u003e\n    \u003ctd\u003e68.5\u003c\/td\u003e\n    \u003ctd\u003e70\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eChest Width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e54.5\u003c\/td\u003e\n    \u003ctd\u003e57\u003c\/td\u003e\n    \u003ctd\u003e59.5\u003c\/td\u003e\n    \u003ctd\u003e62\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem Width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e54\u003c\/td\u003e\n    \u003ctd\u003e56.5\u003c\/td\u003e\n    \u003ctd\u003e59\u003c\/td\u003e\n    \u003ctd\u003e61.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"S \/ Black","offer_id":51230527291559,"sku":"PMO201-Black-S","price":49.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Black","offer_id":51230529683623,"sku":"PMO201-Black-M","price":49.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Black","offer_id":51230529716391,"sku":"PMO201-Black-L","price":49.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Black","offer_id":51230529749159,"sku":"PMO201-Black-XL","price":49.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-globe-ss-tee-men-s-tees-1255659292.jpg?v=1789561358"},{"product_id":"globe-ss-tee-black-womens","title":"Globe SS Tee | Women's","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eBorn from the streets, built for everywhere.\u003c\/h2\u003e\n\u003cp\u003eThe Globe SS Tee is Purple Mountain Observatory's everyday essential — a heavyweight cotton tee designed to move between environments without missing a beat. Cut with a boxy fit for relaxed, contemporary styling, it carries PMO's signature Core Logo graphic across the chest and back, grounding it firmly in the brand's universe. The woven label at the side seam is the quiet tell of something considered.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003eHeavyweight 240gsm long-staple cotton\u003c\/li\u003e\n\u003cli\u003eBoxy fit\u003c\/li\u003e\n\u003cli\u003eCore Logo graphic prints front and back\u003c\/li\u003e\n\u003cli\u003eWoven PMO logo label at the side seam\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003e100% Cotton, 240 GSM\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"XS \/ Black","offer_id":51230527324327,"sku":"PMO2097-Black-XS","price":44.95,"currency_code":"GBP","in_stock":false},{"title":"S \/ Black","offer_id":51230529847463,"sku":"PMO2097-Black-S","price":44.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Black","offer_id":51230529880231,"sku":"PMO2097-Black-M","price":44.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Black","offer_id":51230529912999,"sku":"PMO2097-Black-L","price":44.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-globe-ss-tee-women-s-women-s-tees-1255659290.jpg?v=1789561296"},{"product_id":"globe-ss-tee-sage-womens","title":"Globe SS Tee | Women's","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eBorn from the streets, built for everywhere.\u003c\/h2\u003e\n\u003cp\u003eThe Globe SS Tee is Purple Mountain Observatory's everyday essential — a heavyweight cotton tee designed to move between environments without missing a beat. Cut with a boxy fit for relaxed, contemporary styling, it carries PMO's signature Core Logo graphic across the chest and back, grounding it firmly in the brand's universe. The woven label at the side seam is the quiet tell of something considered.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003eHeavyweight 240gsm long-staple cotton\u003c\/li\u003e\n\u003cli\u003eBoxy fit\u003c\/li\u003e\n\u003cli\u003eCore Logo graphic prints front and back\u003c\/li\u003e\n\u003cli\u003eWoven PMO logo label at the side seam\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003e100% Cotton, 240 GSM\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"XS \/ Sage","offer_id":51230527389863,"sku":"PMO2097-Sage-XS","price":44.95,"currency_code":"GBP","in_stock":false},{"title":"S \/ Sage","offer_id":51230529945767,"sku":"PMO2097-Sage-S","price":44.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Sage","offer_id":51230529978535,"sku":"PMO2097-Sage-M","price":44.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Sage","offer_id":51230530011303,"sku":"PMO2097-Sage-L","price":44.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-globe-ss-tee-women-s-women-s-tees-1255659286.jpg?v=1789561239"},{"product_id":"waffle-ls-top-black","title":"Waffle LS Top","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eTexture with purpose.\u003c\/h2\u003e\n\u003cp\u003eThe Waffle LS Top takes a classic construction and rewires it for performance. The waffle-textured jersey pulls sweat away and dries quickly, while a hidden magnetic zip pocket keeps your essentials close without breaking the silhouette. Contrast nylon panelling adds structure and stretch where you need it most.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003eWaffle-textured jersey for sweat-wicking and quick drying\u003c\/li\u003e\n\u003cli\u003eLightweight and breathable\u003c\/li\u003e\n\u003cli\u003eHeat-sealed front pocket with hidden YKK® magnetic zip\u003c\/li\u003e\n\u003cli\u003eContrast stretch nylon panelling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003eFabric: 100% Polyester\u003c\/li\u003e\n\u003cli\u003eContrast: 90% Nylon, 10% Elastane\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eCentre back length\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e65.5\u003c\/td\u003e\n    \u003ctd\u003e66.5\u003c\/td\u003e\n    \u003ctd\u003e67.5\u003c\/td\u003e\n    \u003ctd\u003e68.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eChest width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e55.5\u003c\/td\u003e\n    \u003ctd\u003e58\u003c\/td\u003e\n    \u003ctd\u003e60.5\u003c\/td\u003e\n    \u003ctd\u003e63\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e54.5\u003c\/td\u003e\n    \u003ctd\u003e57\u003c\/td\u003e\n    \u003ctd\u003e59.5\u003c\/td\u003e\n    \u003ctd\u003e62\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"S \/ Black","offer_id":51230527357095,"sku":"PMO2071-Black-S","price":79.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Black","offer_id":51230530044071,"sku":"PMO2071-Black-M","price":79.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Black","offer_id":51230530076839,"sku":"PMO2071-Black-L","price":79.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Black","offer_id":51230530109607,"sku":"PMO2071-Black-XL","price":79.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-waffle-ls-top-men-s-long-sleeve-tees-1255968775.jpg?v=1789560458"},{"product_id":"waffle-ls-top-olive","title":"Waffle LS Top","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eTexture with purpose.\u003c\/h2\u003e\n\u003cp\u003eThe Waffle LS Top takes a classic construction and rewires it for performance. The waffle-textured jersey pulls sweat away and dries quickly, while a hidden magnetic zip pocket keeps your essentials close without breaking the silhouette. Contrast nylon panelling adds structure and stretch where you need it most.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003eWaffle-textured jersey for sweat-wicking and quick drying\u003c\/li\u003e\n\u003cli\u003eLightweight and breathable\u003c\/li\u003e\n\u003cli\u003eHeat-sealed front pocket with hidden YKK® magnetic zip\u003c\/li\u003e\n\u003cli\u003eContrast stretch nylon panelling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003eFabric: 100% Polyester\u003c\/li\u003e\n\u003cli\u003eContrast: 90% Nylon, 10% Elastane\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eCentre back length\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e65.5\u003c\/td\u003e\n    \u003ctd\u003e66.5\u003c\/td\u003e\n    \u003ctd\u003e67.5\u003c\/td\u003e\n    \u003ctd\u003e68.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eChest width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e55.5\u003c\/td\u003e\n    \u003ctd\u003e58\u003c\/td\u003e\n    \u003ctd\u003e60.5\u003c\/td\u003e\n    \u003ctd\u003e63\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e54.5\u003c\/td\u003e\n    \u003ctd\u003e57\u003c\/td\u003e\n    \u003ctd\u003e59.5\u003c\/td\u003e\n    \u003ctd\u003e62\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"S \/ Olive","offer_id":51230527422631,"sku":"PMO2071-Olive-S","price":79.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Olive","offer_id":51230530142375,"sku":"PMO2071-Olive-M","price":79.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Olive","offer_id":51230530175143,"sku":"PMO2071-Olive-L","price":79.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Olive","offer_id":51230530207911,"sku":"PMO2071-Olive-XL","price":79.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-waffle-ls-top-men-s-long-sleeve-tees-1255659254.jpg?v=1789561176"},{"product_id":"auriga-bonded-fleece-apple","title":"Auriga Bonded Fleece","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eThe jacket that thinks it's a fleece.\u003c\/h2\u003e\n\u003cp\u003eThe Auriga Bonded Fleece sits in the gap between midlayer and outerwear — structured enough to wear alone, technical enough to layer under a shell. The bonded construction gives it a cleaner face than a standard fleece, while ergonomic stretch nylon panelling and 3M reflective accents mark it out as something built for movement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003eBonded fleece construction for structure and jacket-like qualities\u003c\/li\u003e\n\u003cli\u003eErgonomic stretch nylon panelling\u003c\/li\u003e\n\u003cli\u003eStretch nylon binding shapes the pocketing\u003c\/li\u003e\n\u003cli\u003e3M reflective branding at the side panel and back of neck\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003eMain: 100% Polyester\u003c\/li\u003e\n\u003cli\u003ePanel: 90% Nylon, 10% Elastane\u003c\/li\u003e\n\u003cli\u003eBonded Mesh: 100% Polyester\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eCentre back length\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e65.5\u003c\/td\u003e\n    \u003ctd\u003e66.5\u003c\/td\u003e\n    \u003ctd\u003e67.5\u003c\/td\u003e\n    \u003ctd\u003e68.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eChest width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e55.5\u003c\/td\u003e\n    \u003ctd\u003e58\u003c\/td\u003e\n    \u003ctd\u003e60.5\u003c\/td\u003e\n    \u003ctd\u003e63\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e54.5\u003c\/td\u003e\n    \u003ctd\u003e57\u003c\/td\u003e\n    \u003ctd\u003e59.5\u003c\/td\u003e\n    \u003ctd\u003e62\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"XS \/ Apple","offer_id":51230527455399,"sku":"PMO0169-Apple-XS","price":149.95,"currency_code":"GBP","in_stock":false},{"title":"S \/ Apple","offer_id":51230530437287,"sku":"PMO0169-Apple-S","price":149.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Apple","offer_id":51230530470055,"sku":"PMO0169-Apple-M","price":149.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Apple","offer_id":51230530502823,"sku":"PMO0169-Apple-L","price":149.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Apple","offer_id":51230530535591,"sku":"PMO0169-Apple-XL","price":149.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-auriga-bonded-fleece-men-s-fleece-jackets-1255968782.jpg?v=1789560395"},{"product_id":"primaloft-ursa-pullover-cement","title":"Primaloft Ursa Pullover","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eWarmth that moves with you.\u003c\/h2\u003e\n\u003cp\u003eBuilt around Primaloft® Active Evolve Series recycled polyester, the Ursa Pullover delivers active insulation that regulates as you push harder. Horizontal stripe weave adds visual interest to the technical base, while flatlock seam panelling and thumb loops keep everything locked in place when the pace picks up.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"eco\" href=\"#tab4\"\u003eECO CREDENTIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab5\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003ePrimaloft® Active Evolve Series recycled polyester\u003c\/li\u003e\n\u003cli\u003eHorizontal stripe weave\u003c\/li\u003e\n\u003cli\u003eArticulated flatlock seam panels for movement\u003c\/li\u003e\n\u003cli\u003eThumb loops and elastic binding at the cuffs\u003c\/li\u003e\n\u003cli\u003eBranded Primaloft® and PMO woven labels at the side panels\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003e100% Recycled Polyester EVOLVE™ Series\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eCentre back length\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e65.5\u003c\/td\u003e\n    \u003ctd\u003e66.5\u003c\/td\u003e\n    \u003ctd\u003e67.5\u003c\/td\u003e\n    \u003ctd\u003e68.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eChest width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e55.5\u003c\/td\u003e\n    \u003ctd\u003e58\u003c\/td\u003e\n    \u003ctd\u003e60.5\u003c\/td\u003e\n    \u003ctd\u003e63\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e54.5\u003c\/td\u003e\n    \u003ctd\u003e57\u003c\/td\u003e\n    \u003ctd\u003e59.5\u003c\/td\u003e\n    \u003ctd\u003e62\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecycled Materials:\u003c\/strong\u003e this product is made from recycled polyester\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab5\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"S \/ Cement","offer_id":51230527520935,"sku":"PMO2103-Cement-S","price":109.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Cement","offer_id":51230530240679,"sku":"PMO2103-Cement-M","price":109.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Cement","offer_id":51230530273447,"sku":"PMO2103-Cement-L","price":109.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Cement","offer_id":51230530306215,"sku":"PMO2103-Cement-XL","price":109.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-primaloft-ursa-pullover-men-s-pullovers-1255659276.jpg?v=1789561118"},{"product_id":"primaloft-ursa-pullover-apple","title":"Primaloft Ursa Pullover","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eWarmth that moves with you.\u003c\/h2\u003e\n\u003cp\u003eBuilt around Primaloft® Active Evolve Series recycled polyester, the Ursa Pullover delivers active insulation that regulates as you push harder. Horizontal stripe weave adds visual interest to the technical base, while flatlock seam panelling and thumb loops keep everything locked in place when the pace picks up.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"eco\" href=\"#tab4\"\u003eECO CREDENTIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab5\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003ePrimaloft® Active Evolve Series recycled polyester\u003c\/li\u003e\n\u003cli\u003eHorizontal stripe weave\u003c\/li\u003e\n\u003cli\u003eArticulated flatlock seam panels for movement\u003c\/li\u003e\n\u003cli\u003eThumb loops and elastic binding at the cuffs\u003c\/li\u003e\n\u003cli\u003eBranded Primaloft® and PMO woven labels at the side panels\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003e100% Recycled Polyester EVOLVE™ Series\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eCentre back length\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e65.5\u003c\/td\u003e\n    \u003ctd\u003e66.5\u003c\/td\u003e\n    \u003ctd\u003e67.5\u003c\/td\u003e\n    \u003ctd\u003e68.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eChest width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e55.5\u003c\/td\u003e\n    \u003ctd\u003e58\u003c\/td\u003e\n    \u003ctd\u003e60.5\u003c\/td\u003e\n    \u003ctd\u003e63\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e54.5\u003c\/td\u003e\n    \u003ctd\u003e57\u003c\/td\u003e\n    \u003ctd\u003e59.5\u003c\/td\u003e\n    \u003ctd\u003e62\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecycled Materials:\u003c\/strong\u003e this product is made from recycled polyester\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab5\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"S \/ Apple","offer_id":51230527553703,"sku":"PMO2103-Apple-S","price":109.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Apple","offer_id":51230530338983,"sku":"PMO2103-Apple-M","price":109.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Apple","offer_id":51230530371751,"sku":"PMO2103-Apple-L","price":109.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Apple","offer_id":51230530404519,"sku":"PMO2103-Apple-XL","price":109.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-primaloft-ursa-pullover-men-s-pullovers-1255659280.jpg?v=1789561000"},{"product_id":"primaloft-ursa-zip-hoody-cement","title":"Primaloft Ursa Zip Hoody","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eLayer up, zip out.\u003c\/h2\u003e\n\u003cp\u003eThe Primaloft Ursa Zip Hoody takes the same active insulation as the Ursa Pullover and wraps it in a full-length zip format — easier to vent, easier to remove mid-effort. A hood with elastic binding and articulated flatlock panelling ensure it stays put when you're moving, while the regular fit leaves room for base layers underneath.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"eco\" href=\"#tab4\"\u003eECO CREDENTIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab5\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003ePrimaloft® Active Evolve Series recycled polyester\u003c\/li\u003e\n\u003cli\u003eFull-length CF zip with elastic binding\u003c\/li\u003e\n\u003cli\u003eHood with elastic binding\u003c\/li\u003e\n\u003cli\u003eArticulated flatlock seam panels and thumb loops\u003c\/li\u003e\n\u003cli\u003eRegular fit for layering\u003c\/li\u003e\n\u003cli\u003eBranded Primaloft® and PMO woven labels at the side panels\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003e100% Recycled Polyester EVOLVE™ Series\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eCentre back length\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e65.5\u003c\/td\u003e\n    \u003ctd\u003e66.5\u003c\/td\u003e\n    \u003ctd\u003e67.5\u003c\/td\u003e\n    \u003ctd\u003e68.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eChest width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e55.5\u003c\/td\u003e\n    \u003ctd\u003e58\u003c\/td\u003e\n    \u003ctd\u003e60.5\u003c\/td\u003e\n    \u003ctd\u003e63\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e54.5\u003c\/td\u003e\n    \u003ctd\u003e57\u003c\/td\u003e\n    \u003ctd\u003e59.5\u003c\/td\u003e\n    \u003ctd\u003e62\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecycled Materials:\u003c\/strong\u003e this product is made from recycled polyester\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab5\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"S \/ Cement","offer_id":51230527684775,"sku":"PMO2120-Cement-S","price":129.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Cement","offer_id":51230530797735,"sku":"PMO2120-Cement-M","price":129.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Cement","offer_id":51230530830503,"sku":"PMO2120-Cement-L","price":129.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Cement","offer_id":51230530863271,"sku":"PMO2120-Cement-XL","price":129.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-primaloft-ursa-zip-hoody-men-s-hoodies-1255659275.jpg?v=1789560938"},{"product_id":"polartec-alpha-pullover-black","title":"Polartec Alpha Pullover","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eActive insulation, without the bulk.\u003c\/h2\u003e\n\u003cp\u003ePolartec® Alpha™ Direct 90 is the choice of serious alpinists and trail runners who need warmth without weight. The Alpha Pullover channels that technology into a clean, packable midlayer — flatlock ergonomic panelling keeps it moving with you, and the stripped-back construction makes it as comfortable under a shell as it is worn alone at the belay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003ePolartec® Alpha™ Direct 90 active insulation\u003c\/li\u003e\n\u003cli\u003eFlatlock ergonomic panelling for movement\u003c\/li\u003e\n\u003cli\u003eBranded Polartec® and PMO woven labels at the side panels\u003c\/li\u003e\n\u003cli\u003eEssential layering piece\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003e100% Polyester Polartec® Alpha™ Direct 90\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eCentre back length\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e65.5\u003c\/td\u003e\n    \u003ctd\u003e66.5\u003c\/td\u003e\n    \u003ctd\u003e67.5\u003c\/td\u003e\n    \u003ctd\u003e68.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eChest width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e55.5\u003c\/td\u003e\n    \u003ctd\u003e58\u003c\/td\u003e\n    \u003ctd\u003e60.5\u003c\/td\u003e\n    \u003ctd\u003e63\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e54.5\u003c\/td\u003e\n    \u003ctd\u003e57\u003c\/td\u003e\n    \u003ctd\u003e59.5\u003c\/td\u003e\n    \u003ctd\u003e62\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"S \/ Black","offer_id":51230527652007,"sku":"PMO2123-Black-S","price":109.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Black","offer_id":51230530896039,"sku":"PMO2123-Black-M","price":109.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Black","offer_id":51230530928807,"sku":"PMO2123-Black-L","price":109.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Black","offer_id":51230530961575,"sku":"PMO2123-Black-XL","price":109.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-polartec-alpha-pullover-men-s-pullovers-1255659285.jpg?v=1789560876"},{"product_id":"stinger-jacket-olive","title":"Stinger Jacket","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eWeatherproof at 165 grams.\u003c\/h2\u003e\n\u003cp\u003eThe Stinger is PMO's ultralight waterproof — a jacket that packs into its own pocket and weighs next to nothing, yet delivers real protection through a microporous membrane and ultrasonically welded taped seams. The action hood grips in wind, two invisible zip pockets keep hands dry, and 3M reflective detailing keeps you visible when visibility drops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003eUltralight 165g packed weight\u003c\/li\u003e\n\u003cli\u003eMicroporous membrane balances water resistance with breathability\u003c\/li\u003e\n\u003cli\u003eAction hood shaped for grip on the move\u003c\/li\u003e\n\u003cli\u003eYKK® Vislon™ front zip and ultrasonically welded taped seams\u003c\/li\u003e\n\u003cli\u003eTwo invisible zip pockets and reflective detailing\u003c\/li\u003e\n\u003cli\u003ePack-away bag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003e100% Nylon\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eCentre back length (excluding neck trim)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e68\u003c\/td\u003e\n    \u003ctd\u003e69.5\u003c\/td\u003e\n    \u003ctd\u003e71\u003c\/td\u003e\n    \u003ctd\u003e72.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eChest width (2.5cm below u\/am)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e55.5\u003c\/td\u003e\n    \u003ctd\u003e59\u003c\/td\u003e\n    \u003ctd\u003e62.5\u003c\/td\u003e\n    \u003ctd\u003e66\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem width (relaxed)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e46.5\u003c\/td\u003e\n    \u003ctd\u003e50\u003c\/td\u003e\n    \u003ctd\u003e53.5\u003c\/td\u003e\n    \u003ctd\u003e57\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eSleeve length (long sleeve)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e80.5\u003c\/td\u003e\n    \u003ctd\u003e82\u003c\/td\u003e\n    \u003ctd\u003e83.5\u003c\/td\u003e\n    \u003ctd\u003e85\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eSleeve bicep (2.5cm from underarm)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e25\u003c\/td\u003e\n    \u003ctd\u003e26\u003c\/td\u003e\n    \u003ctd\u003e27\u003c\/td\u003e\n    \u003ctd\u003e28\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eCuff opening (relaxed)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e10\u003c\/td\u003e\n    \u003ctd\u003e10.5\u003c\/td\u003e\n    \u003ctd\u003e11\u003c\/td\u003e\n    \u003ctd\u003e11.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHood height\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e36.5\u003c\/td\u003e\n    \u003ctd\u003e36.5\u003c\/td\u003e\n    \u003ctd\u003e37.5\u003c\/td\u003e\n    \u003ctd\u003e37.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHood width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e26\u003c\/td\u003e\n    \u003ctd\u003e26\u003c\/td\u003e\n    \u003ctd\u003e27\u003c\/td\u003e\n    \u003ctd\u003e27\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"S \/ Olive","offer_id":51230527717543,"sku":"PMO0151-Olive-S","price":194.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Olive","offer_id":51230530994343,"sku":"PMO0151-Olive-M","price":194.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Olive","offer_id":51230531027111,"sku":"PMO0151-Olive-L","price":194.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Olive","offer_id":51230531059879,"sku":"PMO0151-Olive-XL","price":194.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-stinger-jacket-men-s-rain-jackets-1255659271.jpg?v=1789560818"},{"product_id":"stinger-jacket-black","title":"Stinger Jacket","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eWeatherproof at 165 grams.\u003c\/h2\u003e\n\u003cp\u003eThe Stinger is PMO's ultralight waterproof — a jacket that packs into its own pocket and weighs next to nothing, yet delivers real protection through a microporous membrane and ultrasonically welded taped seams. The action hood grips in wind, two invisible zip pockets keep hands dry, and 3M reflective detailing keeps you visible when visibility drops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003eUltralight 165g packed weight\u003c\/li\u003e\n\u003cli\u003eMicroporous membrane balances water resistance with breathability\u003c\/li\u003e\n\u003cli\u003eAction hood shaped for grip on the move\u003c\/li\u003e\n\u003cli\u003eYKK® Vislon™ front zip and ultrasonically welded taped seams\u003c\/li\u003e\n\u003cli\u003eTwo invisible zip pockets and reflective detailing\u003c\/li\u003e\n\u003cli\u003ePack-away bag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003e100% Nylon\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eCentre back length (excluding neck trim)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e68\u003c\/td\u003e\n    \u003ctd\u003e69.5\u003c\/td\u003e\n    \u003ctd\u003e71\u003c\/td\u003e\n    \u003ctd\u003e72.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eChest width (2.5cm below u\/am)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e55.5\u003c\/td\u003e\n    \u003ctd\u003e59\u003c\/td\u003e\n    \u003ctd\u003e62.5\u003c\/td\u003e\n    \u003ctd\u003e66\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem width (relaxed)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e46.5\u003c\/td\u003e\n    \u003ctd\u003e50\u003c\/td\u003e\n    \u003ctd\u003e53.5\u003c\/td\u003e\n    \u003ctd\u003e57\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eSleeve length (long sleeve)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e80.5\u003c\/td\u003e\n    \u003ctd\u003e82\u003c\/td\u003e\n    \u003ctd\u003e83.5\u003c\/td\u003e\n    \u003ctd\u003e85\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eSleeve bicep (2.5cm from underarm)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e25\u003c\/td\u003e\n    \u003ctd\u003e26\u003c\/td\u003e\n    \u003ctd\u003e27\u003c\/td\u003e\n    \u003ctd\u003e28\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eCuff opening (relaxed)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e10\u003c\/td\u003e\n    \u003ctd\u003e10.5\u003c\/td\u003e\n    \u003ctd\u003e11\u003c\/td\u003e\n    \u003ctd\u003e11.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHood height\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e36.5\u003c\/td\u003e\n    \u003ctd\u003e36.5\u003c\/td\u003e\n    \u003ctd\u003e37.5\u003c\/td\u003e\n    \u003ctd\u003e37.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHood width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e26\u003c\/td\u003e\n    \u003ctd\u003e26\u003c\/td\u003e\n    \u003ctd\u003e27\u003c\/td\u003e\n    \u003ctd\u003e27\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"S \/ Black","offer_id":51230527750311,"sku":"PMO0151-Black-S","price":194.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Black","offer_id":51230531092647,"sku":"PMO0151-Black-M","price":194.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Black","offer_id":51230531125415,"sku":"PMO0151-Black-L","price":194.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Black","offer_id":51230531158183,"sku":"PMO0151-Black-XL","price":194.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-stinger-jacket-men-s-rain-jackets-1255659273.jpg?v=1789560757"},{"product_id":"forager-jacket-brown","title":"Forager Jacket","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eTechnical fabric, town-ready cut.\u003c\/h2\u003e\n\u003cp\u003eThe Forager uses a premium jacquard base treated with a magic wash finish that gives the recycled polyamide blend a soft, lived-in texture straight off the rack. The boxy fit sits cleanly over layers, a large utility pocket system handles real storage demands, and 3M reflective branding catches the light on darker days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003ePremium jacquard fabric base with magic wash finish\u003c\/li\u003e\n\u003cli\u003eRecycled polyamide blend\u003c\/li\u003e\n\u003cli\u003eLarge utility pocketing storage system\u003c\/li\u003e\n\u003cli\u003eBoxy fit\u003c\/li\u003e\n\u003cli\u003e3M reflective logo branding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003e63% Recycled Polyamide\u003c\/li\u003e\n\u003cli\u003e37% Polyamide\u003c\/li\u003e\n\u003cli\u003eWoven Jacquard\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eCentre back length (excluding neck trim)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e68\u003c\/td\u003e\n    \u003ctd\u003e69.5\u003c\/td\u003e\n    \u003ctd\u003e71\u003c\/td\u003e\n    \u003ctd\u003e72.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eChest width (2.5cm below u\/am)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e55.5\u003c\/td\u003e\n    \u003ctd\u003e59\u003c\/td\u003e\n    \u003ctd\u003e62.5\u003c\/td\u003e\n    \u003ctd\u003e66\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem width (relaxed)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e46.5\u003c\/td\u003e\n    \u003ctd\u003e50\u003c\/td\u003e\n    \u003ctd\u003e53.5\u003c\/td\u003e\n    \u003ctd\u003e57\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"S \/ Brown","offer_id":51230527783079,"sku":"PMO0173-Brown-S","price":294.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Brown","offer_id":51230531190951,"sku":"PMO0173-Brown-M","price":294.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Brown","offer_id":51230531223719,"sku":"PMO0173-Brown-L","price":294.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Brown","offer_id":51230531256487,"sku":"PMO0173-Brown-XL","price":294.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-forager-jacket-men-s-jackets-1255659305.jpg?v=1789560703"},{"product_id":"stratos-3l-shell-black","title":"Stratos 3L Shell","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eThe mountain doesn't care about your excuses.\u003c\/h2\u003e\n\u003cp\u003eThe Stratos 3L Shell is built for serious weather, not photo opportunities. Toray Dermizax™ three-layer laminate delivers genuine waterproofing without the crinkle, RECCO® technology provides avalanche rescue capability, and ultrasonically taped seams seal every stitch point. Underarm vents and lightweight YKK® Vislon® zips handle the thermal regulation when you're working hard.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003eToray Dermizax™ three-layer PFC-free membrane\u003c\/li\u003e\n\u003cli\u003eRECCO® avalanche rescue reflector\u003c\/li\u003e\n\u003cli\u003eUnderarm zips for ventilation\u003c\/li\u003e\n\u003cli\u003eLightweight YKK® Vislon® zips\u003c\/li\u003e\n\u003cli\u003eUltrasonically taped seams\u003c\/li\u003e\n\u003cli\u003e3M reflective detailing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003e100% Polyester Shell\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eCentre back length (excluding neck trim)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e68\u003c\/td\u003e\n    \u003ctd\u003e69.5\u003c\/td\u003e\n    \u003ctd\u003e71\u003c\/td\u003e\n    \u003ctd\u003e72.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eChest width (2.5cm below u\/am)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e55.5\u003c\/td\u003e\n    \u003ctd\u003e59\u003c\/td\u003e\n    \u003ctd\u003e62.5\u003c\/td\u003e\n    \u003ctd\u003e66\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem width (relaxed)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e46.5\u003c\/td\u003e\n    \u003ctd\u003e50\u003c\/td\u003e\n    \u003ctd\u003e53.5\u003c\/td\u003e\n    \u003ctd\u003e57\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"S \/ Black","offer_id":51230527815847,"sku":"PMO0138-Black-S","price":324.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Black","offer_id":51230531289255,"sku":"PMO0138-Black-M","price":324.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Black","offer_id":51230531322023,"sku":"PMO0138-Black-L","price":324.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Black","offer_id":51230531354791,"sku":"PMO0138-Black-XL","price":324.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-stratos-3l-shell-men-s-rain-jackets-1255659268.jpg?v=1789560578"},{"product_id":"stratos-3l-shell-ivy-green","title":"Stratos 3L Shell","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eThe mountain doesn't care about your excuses.\u003c\/h2\u003e\n\u003cp\u003eThe Stratos 3L Shell is built for serious weather, not photo opportunities. Toray Dermizax™ three-layer laminate delivers genuine waterproofing without the crinkle, RECCO® technology provides avalanche rescue capability, and ultrasonically taped seams seal every stitch point. Underarm vents and lightweight YKK® Vislon® zips handle the thermal regulation when you're working hard.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003eToray Dermizax™ three-layer PFC-free membrane\u003c\/li\u003e\n\u003cli\u003eRECCO® avalanche rescue reflector\u003c\/li\u003e\n\u003cli\u003eUnderarm zips for ventilation\u003c\/li\u003e\n\u003cli\u003eLightweight YKK® Vislon® zips\u003c\/li\u003e\n\u003cli\u003eUltrasonically taped seams\u003c\/li\u003e\n\u003cli\u003e3M reflective detailing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003e100% Polyester Shell\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eCentre back length (excluding neck trim)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e68\u003c\/td\u003e\n    \u003ctd\u003e69.5\u003c\/td\u003e\n    \u003ctd\u003e71\u003c\/td\u003e\n    \u003ctd\u003e72.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eChest width (2.5cm below u\/am)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e55.5\u003c\/td\u003e\n    \u003ctd\u003e59\u003c\/td\u003e\n    \u003ctd\u003e62.5\u003c\/td\u003e\n    \u003ctd\u003e66\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem width (relaxed)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e46.5\u003c\/td\u003e\n    \u003ctd\u003e50\u003c\/td\u003e\n    \u003ctd\u003e53.5\u003c\/td\u003e\n    \u003ctd\u003e57\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"S \/ Ivy Green","offer_id":51230527848615,"sku":"PMO0138-IvyGreen-S","price":324.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Ivy Green","offer_id":51230531387559,"sku":"PMO0138-IvyGreen-M","price":324.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Ivy Green","offer_id":51230531420327,"sku":"PMO0138-IvyGreen-L","price":324.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Ivy Green","offer_id":51230531453095,"sku":"PMO0138-IvyGreen-XL","price":324.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-stratos-3l-shell-men-s-rain-jackets-1255659266.jpg?v=1789560520"},{"product_id":"waves-puffer-sage","title":"Waves Puffer","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eHigh shine. Higher warmth.\u003c\/h2\u003e\n\u003cp\u003eThe Waves Puffer leads with its high-shine nylon ripstop shell — a deliberate style statement that doesn't sacrifice substance. RDS-certified duck down in a wave quilted pattern distributes warmth evenly, while microfleece-lined pockets and a compact hood with push-toggle adjusters handle the practical side. The double-ended front zip lets you dial the fit from seated to active.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003eHigh Shine Nylon Ripstop shell\u003c\/li\u003e\n\u003cli\u003eRDS-certified duck down insulation at 220g\u003c\/li\u003e\n\u003cli\u003eWave quilted construction for thermal distribution\u003c\/li\u003e\n\u003cli\u003eDouble-ended YKK® Vislon® front zip\u003c\/li\u003e\n\u003cli\u003eMicrofleece-lined hand pockets\u003c\/li\u003e\n\u003cli\u003eCompact hood with high placket and tension waist adjusters\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003eFabric: 100% Nylon\u003c\/li\u003e\n\u003cli\u003eFill: 90% Down, 10% Feather\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eCentre back length (excluding neck trim)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e70.5\u003c\/td\u003e\n    \u003ctd\u003e72\u003c\/td\u003e\n    \u003ctd\u003e73.5\u003c\/td\u003e\n    \u003ctd\u003e75\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eChest width (2.5cm below u\/am)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e56.5\u003c\/td\u003e\n    \u003ctd\u003e60\u003c\/td\u003e\n    \u003ctd\u003e63.5\u003c\/td\u003e\n    \u003ctd\u003e67\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem width (relaxed)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e55.5\u003c\/td\u003e\n    \u003ctd\u003e59\u003c\/td\u003e\n    \u003ctd\u003e62.5\u003c\/td\u003e\n    \u003ctd\u003e66\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eAcross front (17cm down from SNP)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e40.2\u003c\/td\u003e\n    \u003ctd\u003e42\u003c\/td\u003e\n    \u003ctd\u003e43.8\u003c\/td\u003e\n    \u003ctd\u003e45.6\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eAcross back (17cm down from SNP)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e42.7\u003c\/td\u003e\n    \u003ctd\u003e44.5\u003c\/td\u003e\n    \u003ctd\u003e46.3\u003c\/td\u003e\n    \u003ctd\u003e48.1\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eAcross shoulder\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e44.7\u003c\/td\u003e\n    \u003ctd\u003e46.5\u003c\/td\u003e\n    \u003ctd\u003e48.3\u003c\/td\u003e\n    \u003ctd\u003e50.1\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eSleeve length (long sleeve)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e64.2\u003c\/td\u003e\n    \u003ctd\u003e65\u003c\/td\u003e\n    \u003ctd\u003e65.8\u003c\/td\u003e\n    \u003ctd\u003e66.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eSleeve bicep (2.5cm from underarm)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e24.5\u003c\/td\u003e\n    \u003ctd\u003e25.5\u003c\/td\u003e\n    \u003ctd\u003e26.5\u003c\/td\u003e\n    \u003ctd\u003e27.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eCuff opening (relaxed)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e10.5\u003c\/td\u003e\n    \u003ctd\u003e11\u003c\/td\u003e\n    \u003ctd\u003e11.5\u003c\/td\u003e\n    \u003ctd\u003e12\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"XS \/ Sage","offer_id":51230527946919,"sku":"PMO0154-Sage-XS","price":239.95,"currency_code":"GBP","in_stock":false},{"title":"S \/ Sage","offer_id":51230531748007,"sku":"PMO0154-Sage-S","price":239.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Sage","offer_id":51230531780775,"sku":"PMO0154-Sage-M","price":239.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Sage","offer_id":51230531813543,"sku":"PMO0154-Sage-L","price":239.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-waves-puffer-men-s-puffer-jackets-1255659263.jpg?v=1789562136"},{"product_id":"waves-puffer-brown","title":"Waves Puffer","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eHigh shine. Higher warmth.\u003c\/h2\u003e\n\u003cp\u003eThe Waves Puffer leads with its high-shine nylon ripstop shell — a deliberate style statement that doesn't sacrifice substance. RDS-certified duck down in a wave quilted pattern distributes warmth evenly, while microfleece-lined pockets and a compact hood with push-toggle adjusters handle the practical side. The double-ended front zip lets you dial the fit from seated to active.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003eHigh Shine Nylon Ripstop shell\u003c\/li\u003e\n\u003cli\u003eRDS-certified duck down insulation at 220g\u003c\/li\u003e\n\u003cli\u003eWave quilted construction for thermal distribution\u003c\/li\u003e\n\u003cli\u003eDouble-ended YKK® Vislon® front zip\u003c\/li\u003e\n\u003cli\u003eMicrofleece-lined hand pockets\u003c\/li\u003e\n\u003cli\u003eCompact hood with high placket and tension waist adjusters\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003eFabric: 100% Nylon\u003c\/li\u003e\n\u003cli\u003eFill: 90% Down, 10% Feather\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eCentre back length (excluding neck trim)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e70.5\u003c\/td\u003e\n    \u003ctd\u003e72\u003c\/td\u003e\n    \u003ctd\u003e73.5\u003c\/td\u003e\n    \u003ctd\u003e75\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eChest width (2.5cm below u\/am)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e56.5\u003c\/td\u003e\n    \u003ctd\u003e60\u003c\/td\u003e\n    \u003ctd\u003e63.5\u003c\/td\u003e\n    \u003ctd\u003e67\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem width (relaxed)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e55.5\u003c\/td\u003e\n    \u003ctd\u003e59\u003c\/td\u003e\n    \u003ctd\u003e62.5\u003c\/td\u003e\n    \u003ctd\u003e66\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eAcross front (17cm down from SNP)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e40.2\u003c\/td\u003e\n    \u003ctd\u003e42\u003c\/td\u003e\n    \u003ctd\u003e43.8\u003c\/td\u003e\n    \u003ctd\u003e45.6\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eAcross back (17cm down from SNP)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e42.7\u003c\/td\u003e\n    \u003ctd\u003e44.5\u003c\/td\u003e\n    \u003ctd\u003e46.3\u003c\/td\u003e\n    \u003ctd\u003e48.1\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eAcross shoulder\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e44.7\u003c\/td\u003e\n    \u003ctd\u003e46.5\u003c\/td\u003e\n    \u003ctd\u003e48.3\u003c\/td\u003e\n    \u003ctd\u003e50.1\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eSleeve length (long sleeve)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e64.2\u003c\/td\u003e\n    \u003ctd\u003e65\u003c\/td\u003e\n    \u003ctd\u003e65.8\u003c\/td\u003e\n    \u003ctd\u003e66.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eSleeve bicep (2.5cm from underarm)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e24.5\u003c\/td\u003e\n    \u003ctd\u003e25.5\u003c\/td\u003e\n    \u003ctd\u003e26.5\u003c\/td\u003e\n    \u003ctd\u003e27.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eCuff opening (relaxed)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e10.5\u003c\/td\u003e\n    \u003ctd\u003e11\u003c\/td\u003e\n    \u003ctd\u003e11.5\u003c\/td\u003e\n    \u003ctd\u003e12\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"XS \/ Brown","offer_id":51230527979687,"sku":"PMO0154-Brown-XS","price":239.95,"currency_code":"GBP","in_stock":false},{"title":"S \/ Brown","offer_id":51230531846311,"sku":"PMO0154-Brown-S","price":239.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Brown","offer_id":51230531879079,"sku":"PMO0154-Brown-M","price":239.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Brown","offer_id":51230531911847,"sku":"PMO0154-Brown-L","price":239.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-waves-puffer-men-s-puffer-jackets-1255659256.jpg?v=1789562076"},{"product_id":"terrain-pant-black","title":"Terrain Pant","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eCotton-nylon durability. Trail-ready fit.\u003c\/h2\u003e\n\u003cp\u003eThe Terrain Pant starts with a cotton-nylon main body and layers in stretch ripstop panels at the front and seat — the areas that take the most punishment on uneven ground. Articulated fit and knee darting give you the range of motion for technical terrain, while a full pocketing system with SunGrip® hardware and a grosgrain belt keep things secure and adjusted.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003eCotton-nylon main fabric with stretch ripstop at front and seat\u003c\/li\u003e\n\u003cli\u003eArticulated fit with knee darting\u003c\/li\u003e\n\u003cli\u003eGrosgrain belt with metal hardware buckle\u003c\/li\u003e\n\u003cli\u003eSunGrip® snap closure and YKK® magnetic zip pulls\u003c\/li\u003e\n\u003cli\u003eSide entry pockets and welt pockets with SunGrip® snaps\u003c\/li\u003e\n\u003cli\u003eNo side seam construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003eFabric: 88% Polyester, 12% Elastane\u003c\/li\u003e\n\u003cli\u003eContrast: 93% Nylon, 7% Elastane\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eWaist width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e37.5\u003c\/td\u003e\n    \u003ctd\u003e40.5\u003c\/td\u003e\n    \u003ctd\u003e43.5\u003c\/td\u003e\n    \u003ctd\u003e46.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eLow hip (16cm below waistband)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e51\u003c\/td\u003e\n    \u003ctd\u003e54\u003c\/td\u003e\n    \u003ctd\u003e57\u003c\/td\u003e\n    \u003ctd\u003e60\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eThigh width (2.5cm below crotch)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e34.3\u003c\/td\u003e\n    \u003ctd\u003e36\u003c\/td\u003e\n    \u003ctd\u003e37.7\u003c\/td\u003e\n    \u003ctd\u003e39.4\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eInside leg length\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e76\u003c\/td\u003e\n    \u003ctd\u003e76\u003c\/td\u003e\n    \u003ctd\u003e76\u003c\/td\u003e\n    \u003ctd\u003e76\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e24.5\u003c\/td\u003e\n    \u003ctd\u003e25\u003c\/td\u003e\n    \u003ctd\u003e25.5\u003c\/td\u003e\n    \u003ctd\u003e26\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eFront rise (including waistband)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e30\u003c\/td\u003e\n    \u003ctd\u003e31\u003c\/td\u003e\n    \u003ctd\u003e32\u003c\/td\u003e\n    \u003ctd\u003e33\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eBack rise (including waistband)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e42\u003c\/td\u003e\n    \u003ctd\u003e43\u003c\/td\u003e\n    \u003ctd\u003e44\u003c\/td\u003e\n    \u003ctd\u003e45\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"S \/ Black","offer_id":51230528012455,"sku":"PMO3055-Black-S","price":139.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Black","offer_id":51230532010151,"sku":"PMO3055-Black-M","price":139.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Black","offer_id":51230532042919,"sku":"PMO3055-Black-L","price":139.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Black","offer_id":51230532075687,"sku":"PMO3055-Black-XL","price":139.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-terrain-pant-men-s-trousers-1255659258.jpg?v=1789562018"},{"product_id":"terrain-pant-black-ivy-green","title":"Terrain Pant","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eCotton-nylon durability. Trail-ready fit.\u003c\/h2\u003e\n\u003cp\u003eThe Terrain Pant starts with a cotton-nylon main body and layers in stretch ripstop panels at the front and seat — the areas that take the most punishment on uneven ground. Articulated fit and knee darting give you the range of motion for technical terrain, while a full pocketing system with SunGrip® hardware and a grosgrain belt keep things secure and adjusted.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003eCotton-nylon main fabric with stretch ripstop at front and seat\u003c\/li\u003e\n\u003cli\u003eArticulated fit with knee darting\u003c\/li\u003e\n\u003cli\u003eGrosgrain belt with metal hardware buckle\u003c\/li\u003e\n\u003cli\u003eSunGrip® snap closure and YKK® magnetic zip pulls\u003c\/li\u003e\n\u003cli\u003eSide entry pockets and welt pockets with SunGrip® snaps\u003c\/li\u003e\n\u003cli\u003eNo side seam construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003eFabric: 88% Polyester, 12% Elastane\u003c\/li\u003e\n\u003cli\u003eContrast: 93% Nylon, 7% Elastane\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eWaist width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e37.5\u003c\/td\u003e\n    \u003ctd\u003e40.5\u003c\/td\u003e\n    \u003ctd\u003e43.5\u003c\/td\u003e\n    \u003ctd\u003e46.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eLow hip (16cm below waistband)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e51\u003c\/td\u003e\n    \u003ctd\u003e54\u003c\/td\u003e\n    \u003ctd\u003e57\u003c\/td\u003e\n    \u003ctd\u003e60\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eThigh width (2.5cm below crotch)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e34.3\u003c\/td\u003e\n    \u003ctd\u003e36\u003c\/td\u003e\n    \u003ctd\u003e37.7\u003c\/td\u003e\n    \u003ctd\u003e39.4\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eInside leg length\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e76\u003c\/td\u003e\n    \u003ctd\u003e76\u003c\/td\u003e\n    \u003ctd\u003e76\u003c\/td\u003e\n    \u003ctd\u003e76\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e24.5\u003c\/td\u003e\n    \u003ctd\u003e25\u003c\/td\u003e\n    \u003ctd\u003e25.5\u003c\/td\u003e\n    \u003ctd\u003e26\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eFront rise (including waistband)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e30\u003c\/td\u003e\n    \u003ctd\u003e31\u003c\/td\u003e\n    \u003ctd\u003e32\u003c\/td\u003e\n    \u003ctd\u003e33\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eBack rise (including waistband)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e42\u003c\/td\u003e\n    \u003ctd\u003e43\u003c\/td\u003e\n    \u003ctd\u003e44\u003c\/td\u003e\n    \u003ctd\u003e45\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"S \/ Black \/ Ivy Green","offer_id":51230528045223,"sku":"PMO3055-Black-IvyGreen-S","price":139.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Black \/ Ivy Green","offer_id":51230532108455,"sku":"PMO3055-Black-IvyGreen-M","price":139.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Black \/ Ivy Green","offer_id":51230532141223,"sku":"PMO3055-Black-IvyGreen-L","price":139.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Black \/ Ivy Green","offer_id":51230532173991,"sku":"PMO3055-Black-IvyGreen-XL","price":139.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-terrain-pant-men-s-trousers-1255659262.jpg?v=1789561956"},{"product_id":"deluge-pant-black","title":"Deluge Pant","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eWaterproof from the waist down.\u003c\/h2\u003e\n\u003cp\u003eThe Deluge Pant is built from a lightweight waterproof shell with ultrasonically welded seams — no stitching to let water through. Three front pockets with magnetic zip closures give you access without faff, gusseted zip openings let you move freely, and adjustable hem cords seal out drafts at the ankle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight waterproof shell construction\u003c\/li\u003e\n\u003cli\u003eUltrasonically welded seams with internal seam taping\u003c\/li\u003e\n\u003cli\u003eThree front pockets with YKK® magnetic zip closures\u003c\/li\u003e\n\u003cli\u003eAdjustable hem cords\u003c\/li\u003e\n\u003cli\u003eGusseted zip openings for increased mobility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003eFabric: 90% Nylon, 10% Polyester\u003c\/li\u003e\n\u003cli\u003eMembrane: PFC Free PU Membrane\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eWaist width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e39\u003c\/td\u003e\n    \u003ctd\u003e42\u003c\/td\u003e\n    \u003ctd\u003e45\u003c\/td\u003e\n    \u003ctd\u003e48\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eLow hip (16cm below waistband)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e56\u003c\/td\u003e\n    \u003ctd\u003e59\u003c\/td\u003e\n    \u003ctd\u003e62\u003c\/td\u003e\n    \u003ctd\u003e65\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eThigh width (2.5cm below crotch)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e36.3\u003c\/td\u003e\n    \u003ctd\u003e38\u003c\/td\u003e\n    \u003ctd\u003e39.7\u003c\/td\u003e\n    \u003ctd\u003e41.4\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eInside leg length\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e74.5\u003c\/td\u003e\n    \u003ctd\u003e74.5\u003c\/td\u003e\n    \u003ctd\u003e74.5\u003c\/td\u003e\n    \u003ctd\u003e74.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e25.5\u003c\/td\u003e\n    \u003ctd\u003e26\u003c\/td\u003e\n    \u003ctd\u003e26.5\u003c\/td\u003e\n    \u003ctd\u003e27\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eFront rise (including waistband)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e31.5\u003c\/td\u003e\n    \u003ctd\u003e32.5\u003c\/td\u003e\n    \u003ctd\u003e33.5\u003c\/td\u003e\n    \u003ctd\u003e34.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eBack rise (including waistband)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e45\u003c\/td\u003e\n    \u003ctd\u003e46\u003c\/td\u003e\n    \u003ctd\u003e47\u003c\/td\u003e\n    \u003ctd\u003e48\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"S \/ Black","offer_id":51230528077991,"sku":"PMO3031-Black-S","price":129.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Black","offer_id":51230532206759,"sku":"PMO3031-Black-M","price":129.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Black","offer_id":51230532239527,"sku":"PMO3031-Black-L","price":129.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Black","offer_id":51230532272295,"sku":"PMO3031-Black-XL","price":129.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-deluge-pant-men-s-trousers-1255659311.jpg?v=1789561896"},{"product_id":"deluge-pant-olive","title":"Deluge Pant","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eWaterproof from the waist down.\u003c\/h2\u003e\n\u003cp\u003eThe Deluge Pant is built from a lightweight waterproof shell with ultrasonically welded seams — no stitching to let water through. Three front pockets with magnetic zip closures give you access without faff, gusseted zip openings let you move freely, and adjustable hem cords seal out drafts at the ankle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight waterproof shell construction\u003c\/li\u003e\n\u003cli\u003eUltrasonically welded seams with internal seam taping\u003c\/li\u003e\n\u003cli\u003eThree front pockets with YKK® magnetic zip closures\u003c\/li\u003e\n\u003cli\u003eAdjustable hem cords\u003c\/li\u003e\n\u003cli\u003eGusseted zip openings for increased mobility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003eFabric: 90% Nylon, 10% Polyester\u003c\/li\u003e\n\u003cli\u003eMembrane: PFC Free PU Membrane\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eWaist width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e39\u003c\/td\u003e\n    \u003ctd\u003e42\u003c\/td\u003e\n    \u003ctd\u003e45\u003c\/td\u003e\n    \u003ctd\u003e48\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eLow hip (16cm below waistband)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e56\u003c\/td\u003e\n    \u003ctd\u003e59\u003c\/td\u003e\n    \u003ctd\u003e62\u003c\/td\u003e\n    \u003ctd\u003e65\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eThigh width (2.5cm below crotch)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e36.3\u003c\/td\u003e\n    \u003ctd\u003e38\u003c\/td\u003e\n    \u003ctd\u003e39.7\u003c\/td\u003e\n    \u003ctd\u003e41.4\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eInside leg length\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e74.5\u003c\/td\u003e\n    \u003ctd\u003e74.5\u003c\/td\u003e\n    \u003ctd\u003e74.5\u003c\/td\u003e\n    \u003ctd\u003e74.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e25.5\u003c\/td\u003e\n    \u003ctd\u003e26\u003c\/td\u003e\n    \u003ctd\u003e26.5\u003c\/td\u003e\n    \u003ctd\u003e27\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eFront rise (including waistband)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e31.5\u003c\/td\u003e\n    \u003ctd\u003e32.5\u003c\/td\u003e\n    \u003ctd\u003e33.5\u003c\/td\u003e\n    \u003ctd\u003e34.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eBack rise (including waistband)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e45\u003c\/td\u003e\n    \u003ctd\u003e46\u003c\/td\u003e\n    \u003ctd\u003e47\u003c\/td\u003e\n    \u003ctd\u003e48\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"S \/ Olive","offer_id":51230528110759,"sku":"PMO3031-Olive-S","price":129.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Olive","offer_id":51230532305063,"sku":"PMO3031-Olive-M","price":129.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Olive","offer_id":51230532337831,"sku":"PMO3031-Olive-L","price":129.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Olive","offer_id":51230532370599,"sku":"PMO3031-Olive-XL","price":129.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-deluge-pant-men-s-trousers-1255659308.jpg?v=1789561835"},{"product_id":"mogul-pant-black","title":"Mogul Pant","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eWork pant. Play pant. Both.\u003c\/h2\u003e\n\u003cp\u003eThe Mogul Pant takes a durable cotton-nylon blend and cuts it wide — giving you the room to move whether you're scrambling, working, or just not in the mood for something fitted. A multi-pocket system handles storage without the bulk of a dedicated cargo pant, keeping things functional without looking the part.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003eDurable cotton-nylon blend\u003c\/li\u003e\n\u003cli\u003eWider fit for freedom of movement\u003c\/li\u003e\n\u003cli\u003eMulti-pocket system for easy access and security\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003e70% Cotton\u003c\/li\u003e\n\u003cli\u003e30% Nylon\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eWaist width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e39\u003c\/td\u003e\n    \u003ctd\u003e42\u003c\/td\u003e\n    \u003ctd\u003e45\u003c\/td\u003e\n    \u003ctd\u003e48\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eLow hip (16cm below waistband)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e56\u003c\/td\u003e\n    \u003ctd\u003e59\u003c\/td\u003e\n    \u003ctd\u003e62\u003c\/td\u003e\n    \u003ctd\u003e65\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eThigh width (2.5cm below crotch)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e36.3\u003c\/td\u003e\n    \u003ctd\u003e38\u003c\/td\u003e\n    \u003ctd\u003e39.7\u003c\/td\u003e\n    \u003ctd\u003e41.4\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eInside leg length\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e74.5\u003c\/td\u003e\n    \u003ctd\u003e74.5\u003c\/td\u003e\n    \u003ctd\u003e74.5\u003c\/td\u003e\n    \u003ctd\u003e74.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e25.5\u003c\/td\u003e\n    \u003ctd\u003e26\u003c\/td\u003e\n    \u003ctd\u003e26.5\u003c\/td\u003e\n    \u003ctd\u003e27\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eFront rise (including waistband)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e31.5\u003c\/td\u003e\n    \u003ctd\u003e32.5\u003c\/td\u003e\n    \u003ctd\u003e33.5\u003c\/td\u003e\n    \u003ctd\u003e34.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eBack rise (including waistband)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e45\u003c\/td\u003e\n    \u003ctd\u003e46\u003c\/td\u003e\n    \u003ctd\u003e47\u003c\/td\u003e\n    \u003ctd\u003e48\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"S \/ Black","offer_id":51230528143527,"sku":"PMO3062-Black-S","price":139.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Black","offer_id":51230532403367,"sku":"PMO3062-Black-M","price":139.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Black","offer_id":51230532436135,"sku":"PMO3062-Black-L","price":139.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Black","offer_id":51230532468903,"sku":"PMO3062-Black-XL","price":139.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-mogul-pant-men-s-trousers-1255659291.jpg?v=1789561776"},{"product_id":"mogul-pant-olive","title":"Mogul Pant","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eWork pant. Play pant. Both.\u003c\/h2\u003e\n\u003cp\u003eThe Mogul Pant takes a durable cotton-nylon blend and cuts it wide — giving you the room to move whether you're scrambling, working, or just not in the mood for something fitted. A multi-pocket system handles storage without the bulk of a dedicated cargo pant, keeping things functional without looking the part.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003eDurable cotton-nylon blend\u003c\/li\u003e\n\u003cli\u003eWider fit for freedom of movement\u003c\/li\u003e\n\u003cli\u003eMulti-pocket system for easy access and security\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003e70% Cotton\u003c\/li\u003e\n\u003cli\u003e30% Nylon\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eWaist width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e39\u003c\/td\u003e\n    \u003ctd\u003e42\u003c\/td\u003e\n    \u003ctd\u003e45\u003c\/td\u003e\n    \u003ctd\u003e48\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eLow hip (16cm below waistband)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e56\u003c\/td\u003e\n    \u003ctd\u003e59\u003c\/td\u003e\n    \u003ctd\u003e62\u003c\/td\u003e\n    \u003ctd\u003e65\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eThigh width (2.5cm below crotch)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e36.3\u003c\/td\u003e\n    \u003ctd\u003e38\u003c\/td\u003e\n    \u003ctd\u003e39.7\u003c\/td\u003e\n    \u003ctd\u003e41.4\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eInside leg length\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e74.5\u003c\/td\u003e\n    \u003ctd\u003e74.5\u003c\/td\u003e\n    \u003ctd\u003e74.5\u003c\/td\u003e\n    \u003ctd\u003e74.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e25.5\u003c\/td\u003e\n    \u003ctd\u003e26\u003c\/td\u003e\n    \u003ctd\u003e26.5\u003c\/td\u003e\n    \u003ctd\u003e27\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eFront rise (including waistband)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e31.5\u003c\/td\u003e\n    \u003ctd\u003e32.5\u003c\/td\u003e\n    \u003ctd\u003e33.5\u003c\/td\u003e\n    \u003ctd\u003e34.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eBack rise (including waistband)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e45\u003c\/td\u003e\n    \u003ctd\u003e46\u003c\/td\u003e\n    \u003ctd\u003e47\u003c\/td\u003e\n    \u003ctd\u003e48\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"S \/ Olive","offer_id":51230528176295,"sku":"PMO3062-Olive-S","price":139.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Olive","offer_id":51230532501671,"sku":"PMO3062-Olive-M","price":139.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Olive","offer_id":51230532534439,"sku":"PMO3062-Olive-L","price":139.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Olive","offer_id":51230532567207,"sku":"PMO3062-Olive-XL","price":139.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-mogul-pant-men-s-trousers-1255659282.jpg?v=1789561716"},{"product_id":"city-pant-grey","title":"City Pant","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003ePerformance fabric. Urban fit.\u003c\/h2\u003e\n\u003cp\u003eThe City Pant is built from a premium recycled polyester stretch fabric that's water-resistant and tailored for movement — without looking like it came out of a running store. Articulated patterning and a relaxed fit make it as comfortable on a commute as on a trail approach, and a two-zip pocketing system handles the essentials.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"eco\" href=\"#tab4\"\u003eECO CREDENTIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab5\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003ePremium recycled polyester stretch fabric\u003c\/li\u003e\n\u003cli\u003eWater-resistant\u003c\/li\u003e\n\u003cli\u003eRelaxed urban fit with articulated patterning\u003c\/li\u003e\n\u003cli\u003eTwo-zip pocketing system\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003e100% Recycled Polyester\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eWaist width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e39\u003c\/td\u003e\n    \u003ctd\u003e42\u003c\/td\u003e\n    \u003ctd\u003e45\u003c\/td\u003e\n    \u003ctd\u003e48\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eLow hip (16cm below waistband)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e56\u003c\/td\u003e\n    \u003ctd\u003e59\u003c\/td\u003e\n    \u003ctd\u003e62\u003c\/td\u003e\n    \u003ctd\u003e65\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eThigh width (2.5cm below crotch)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e36.3\u003c\/td\u003e\n    \u003ctd\u003e38\u003c\/td\u003e\n    \u003ctd\u003e39.7\u003c\/td\u003e\n    \u003ctd\u003e41.4\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eInside leg length\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e74.5\u003c\/td\u003e\n    \u003ctd\u003e74.5\u003c\/td\u003e\n    \u003ctd\u003e74.5\u003c\/td\u003e\n    \u003ctd\u003e74.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e25.5\u003c\/td\u003e\n    \u003ctd\u003e26\u003c\/td\u003e\n    \u003ctd\u003e26.5\u003c\/td\u003e\n    \u003ctd\u003e27\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eFront rise (including waistband)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e31.5\u003c\/td\u003e\n    \u003ctd\u003e32.5\u003c\/td\u003e\n    \u003ctd\u003e33.5\u003c\/td\u003e\n    \u003ctd\u003e34.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eBack rise (including waistband)\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e45\u003c\/td\u003e\n    \u003ctd\u003e46\u003c\/td\u003e\n    \u003ctd\u003e47\u003c\/td\u003e\n    \u003ctd\u003e48\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecycled Materials:\u003c\/strong\u003e this product is made from recycled polyester\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab5\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"S \/ Grey","offer_id":51230528209063,"sku":"PMO3064-Grey-S","price":194.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Grey","offer_id":51230532599975,"sku":"PMO3064-Grey-M","price":194.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Grey","offer_id":51230532632743,"sku":"PMO3064-Grey-L","price":194.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Grey","offer_id":51230532665511,"sku":"PMO3064-Grey-XL","price":194.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-city-pant-men-s-trousers-1255659300.jpg?v=1789561658"},{"product_id":"polartec-beanie-black","title":"Polartec Beanie","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eWarmth without the weight.\u003c\/h2\u003e\n\u003cp\u003eThe Polartec Beanie uses Polartec® Alpha™ Direct 90 active insulation to deliver warmth that adapts to your output — warm enough at rest, breathable enough when you're pushing. A classic fit and subtle PMO branding mean it works as well off the hill as on it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003ePolartec® Alpha™ Direct 90 active insulation\u003c\/li\u003e\n\u003cli\u003eClassic fit\u003c\/li\u003e\n\u003cli\u003eSubtle PMO branding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003e100% Polyester Polartec® Alpha™ Direct 90\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"One Size \/ Black","offer_id":51230528274599,"sku":"PMO428-Black-OS","price":44.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-polartec-beanie-beanies-one-size-black-pmo428-black-os-1255968778.jpg?v=1789560339"},{"product_id":"primaloft-ursa-beanie-cement","title":"Primaloft Ursa Beanie","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eActive warmth, everyday shape.\u003c\/h2\u003e\n\u003cp\u003eThe Primaloft Ursa Beanie brings the same Primaloft® Active Evolve Series recycled polyester as the Ursa range into a classic beanie format. Active insulation keeps your head regulated whether you're moving or standing still, and the understated PMO branding keeps it versatile.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"eco\" href=\"#tab3\"\u003eECO CREDENTIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003ePrimaloft® Active Evolve Series recycled polyester\u003c\/li\u003e\n\u003cli\u003eClassic fit\u003c\/li\u003e\n\u003cli\u003eSubtle PMO branding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003e100% Recycled Polyester EVOLVE™ Series\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecycled Materials:\u003c\/strong\u003e this product is made from recycled polyester\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"One Size \/ Cement","offer_id":51230528307367,"sku":"PMO430-Cement-OS","price":44.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-primaloft-ursa-beanie-beanies-one-size-cement-pmo430-cement-os-1255968786.jpg?v=1789560277"},{"product_id":"polartec-neckwarmer-black","title":"Polartec Neckwarmer","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eThe gap between your collar and your chin.\u003c\/h2\u003e\n\u003cp\u003eThe Polartec Neckwarmer fills the thermal blind spot that jackets leave behind — Polartec® Alpha™ Direct 90 active insulation keeps the neck warm without overheating, and the opening makes it easy to get on and off mid-route without removing your helmet or pack.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003ePolartec® Alpha™ Direct 90 active insulation\u003c\/li\u003e\n\u003cli\u003eOpening for secure fitting\u003c\/li\u003e\n\u003cli\u003eSubtle PMO branding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003e100% Polyester Polartec® Alpha™ Direct 90\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"One Size \/ Black","offer_id":51230528372903,"sku":"PMO431-Black-OS","price":39.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-polartec-neckwarmer-neck-gaiters-one-size-black-pmo431-black-os-1255968773.jpg?v=1789560217"},{"product_id":"primaloft-neckwarmer-apple","title":"Primaloft Neckwarmer","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eClose the gap.\u003c\/h2\u003e\n\u003cp\u003eThe Primaloft Neckwarmer uses Primaloft® Active Evolve Series recycled polyester to keep your neck regulated in active conditions. Slim enough to tuck under a collar, warm enough to make a real difference — and easy to remove when you don't need it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"eco\" href=\"#tab3\"\u003eECO CREDENTIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003ePrimaloft® Active Evolve Series recycled polyester\u003c\/li\u003e\n\u003cli\u003eOpening for secure fitting\u003c\/li\u003e\n\u003cli\u003eSubtle PMO branding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003e100% Recycled Polyester EVOLVE™ Series\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecycled Materials:\u003c\/strong\u003e this product is made from recycled polyester\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"One Size \/ Apple","offer_id":51230528405671,"sku":"PMO432-Apple-OS","price":39.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-primaloft-neckwarmer-neck-gaiters-one-size-apple-pmo432-apple-os-1255968785.jpg?v=1789560157"}],"url":"https:\/\/fr.wildbounds.com\/collections\/purple-mountain-observatory.oembed","provider":"WildBounds","version":"1.0","type":"link"}